Behind the Brand

Jord Home is a boutique rug store using only natural materials to create wellness and comfort in your home. 

Jord translates across the Nordic countries as 'from the earth' & represents our commitment to natural materials. 

We source the softest sheepskins on earth with a focus on ethical rearing and sourcing. 

Our rugs and hides create a home environment that is both uplifting & comforting, through the use of texture, natural materials and light. All of our flatweave rugs are crafted from hand on traditional wooden looms, using cotton, jute and wool.

We source natural hides from the Sami people, a nomadic tribe travelling across the fells of Sweden, Norway and Finland following the rhythm of the seasons. All of our hides are handpicked - do get in touch if you need a particular shade of hide, as we love to source the perfect piece for your home.