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Our story

Jord Home is a boutique rug store using only natural materials to evoke wellness and comfort. 

Jord translates across the Nordic countries as 'Earth' & represents our commitment to natural materials. 

We create a home environment that is both uplifting & comforting, through the use of texture, natural materials and light. 

All of our flatweave rugs are crafted from hand on traditional wooden looms, using cotton, jute and wool.

We source natural hides from the Sami people, a nomadic tribe travelling across the fells of Sweden, Norway and Finland following the rhythm of the seasons.

All of our hides are handpicked - do get in touch if you need a particular shade of hide, as we love to source the perfect piece for your home. 

We are specialists in sourcing Beni Ourain rugs from the Atlas Mountains, where Berber tribeswomen have woven wool rugs for centuries to keep their families warm & comforted. We can source bespoke sizing and colours, so do get in touch if we can help.